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  1. 1
    “...HF 5415.125 .B862...”
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    Psychological principles of marketing and consumer behavior /
  2. 2
    by Marshall, R. (Roger), 1943-
    Published 1979
    “...HF 5822 .M369...”
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    Fear in the market-place : a study of anxiety arousal in persuasive communication /
  3. 3
    Published 1983
    “...HF 5822 .A244...”
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    Advertising and consumer psychology /
  4. 4
    Published 1985
    “...HF 5822 .P974...”
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    Psychological processes and advertising effects : theory, research, and applications /
  5. 5
    by Packard, Vance, 1914-1996
    Published 1957
    “...HF 5822 .P119...”
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    The hidden persuaders.
  6. 6
    by Calfee, John E., 1941-
    Published 1997
    “...HF 5821 .C151...”
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    Fear of persuasion : a new perspective on advertising and regulation /
  7. 7
    by Cronin, Anne M., 1967-
    Published 2000
    “...HF 5822 .C947 2000...”
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    Advertising and consumer citizenship : gender, images, and rights /
  8. 8
    Published 1994
    “...HF 6146 .T42 .R434 1994...”
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    The responses of in treatment and recovering 'heavy drinkers' to alcohol advertising on television /
  9. 9
    by Phillips, Michael J.
    Published 1997
    “...HF 5822 .P562...”
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    Ethics and manipulation in advertising : answering a flawed indictment /
  10. 10
    by Goldman, Robert, 1949-
    Published 1998
    “...HF 6161 .S65 .G619 1998...”
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    Nike culture : the sign of the swoosh /
  11. 11
    by Buchanan, June
    Published 2001
    “...HF 5001 .M173 no. 01/1...”
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    If emotions do play an important role in decisions, what implications does this have for communication strategy development and tactical implementation? /
  12. 12
    by Jacobson, Michael F.
    Published 1995
    “...HF 5415.1 .J17...”
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    Marketing madness : a survival guide for a consumer society /
  13. 13
    by Jaffe, Joseph, 1970-
    Published 2005
    “...HF 5822 .J23 2005...”
    Connect to table fo contents
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    Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising /
  14. 14
    by O'Shaughnessy, John
    Published 2004
    “...HF 5822 .O82 2004...”
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    Persuasion in advertising /
  15. 15
    by Packard, Vance, 1914-1996
    Published 1991
    “...HF 5813 .U6 .P119 1991...”
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    The hidden persuaders /
  16. 16
    by Krugman, Herbert
    Published 2008
    “...HF 5822 .K94 2008...”
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    Consumer behavior and advertising involvement : selected works of Herbert E. Krugman /
  17. 17
    Published 2004
    “...HF 5827.9 .P974 2004...”
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    The psychology of entertainment media : blurring the lines between entertainment and persuasion /
  18. 18
    by Rush, Emma
    Published 2006
    “...HF 5827.85 .R952 2006...”
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    Corporate paedophilia : sexualisation of children in Australia /
  19. 19
    Published 2012
    “...HF 5823 .A384 2012...”
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    Advertising and reality : a global study of representation and content /
  20. 20
    Published 2012
    “...HF 5827.9 .P78 2012...”
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    The psychology of entertainment media : blurring the lines between entertainment and persuasion /

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