Table of Contents “...Create. eCommerce -- 11. Engage. Search advertising -- 12. Engage. Online advertising -- 13. ...”
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Table of Contents “...Market segmentation, targeting and positioning -- Products and services marketing -- New products -- Pricing for value -- Marketing channels and logistics networks -- Retailing and wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling -- Direct and online marketing -- PART 4. ...”