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  1. 1
    by Bruner, Gordon C., 1954-
    Published 1992
    “...American Marketing Association,...”
    Book
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    Marketing scales handbook : a compilation of multi-item measures /
  2. 2
    by Bruner, Gordon C., 1954-
    Published 1994
    “...American Marketing Association,...”
    Book
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    Marketing scales handbook : a compilation of multi-item measures /

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