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  1. 1
    by Kemshall, David
    Published 2001
    Subjects “...Video games New Zealand Marketing....”
    Thesis Book
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    Commercialisation of an innovative electronic entertainment product : a report submitted in partial fulfilment of the requirements for the Master of Engineering Management (MEM) at the University of Canterbury /
  2. 2
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    Thesis Electronic eBook
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    Brand tribalism and the gamer : an examination of extreme brand enthusiasts within video game platform brand communities : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing, Department of Management, Marketing and Entrepreneurship, UC Business School, University of Canterbury /

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