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  1. 1
    by Morgan, Adam, 1969-
    Published 2009
    Subjects “...Product management....”
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    Eating the big fish how challenger brands can compete against brand leaders /
  2. 2
    by Rainey, David L.
    Published 2005
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    Product innovation leading change through integrated product development /
  3. 3
    by Markides, Constantinos
    Published 2005
    Subjects “...New products Management....”
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    Fast second how smart companies bypass radical innovation to enter and dominate new markets /
  4. 4
    Published 2006
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    Value innovation portfolio management achieving double-digit growth through customer value /
  5. 5
    by Sauro, Jeff
    Published 2018
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    Benchmarking the user experience : a practical guide to benchmarking websites, software, and product experiences /

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