The age of persuasion how marketing ate our culture /

by O'Reilly, Terry Edward
Published 2009

Brand tribalism and the gamer : an examination of extreme brand enthusiasts within video game platform brand communities : a thesis submitted in partial fulfilment of the requireme...

by Bishop, Cameron Scotland Vivian
Published 2018

Cultural strategy using innovative ideologies to build breakthrough brands /

by Holt, Douglas B.
Published 2010

The determinants of consumer responses in the LGBT community : an exploratory study of LGBT marketing in the context of New Zealand and USA advertisements : a thesis submitted in p...

by Kaur, Harpreet

Effective advertising for non-profit charities : how humanisation, proximal distance, and facial expression affects donations : a thesis submitted in partial fulfilment of the requ...

by Peters, Elizabeth Mae
Published 2019

Fandom, image and authenticity : Joy Devotion and the second lives of Kurt Cobain and Ian Curtis /

by Bickerdike, Jennifer Otter
Published 2014

Good works! marketing and corporate initiatives that build a better world-- and the bottom line /

by Kotler, Philip
Published 2012

Internet mercenaries and viral marketing : the case of Chinese social media /

by Wu, Mei, 1954-
Published 2014

The McDonaldization thesis explorations and extensions /

by Ritzer, George
Published 1998

The Routledge companion to marketing and society /

by Kubacki, Krzysztof
Published 2023

To explore the impact of gender perception on sponsorship decision making : a thesis submitted in partial fulfilment of the requirements for the degree of Master Commerce in Market...

by Iggo, Bianca Zoë
Published 2019