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  1. 1
    per McNeil, Ruth
    Publicat 2005
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    Business to business market research : understanding and measuring business markets /
  2. 2
    per Hackley, Christopher E.
    Publicat 2003
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    Doing research projects in marketing, management and consumer research /
  3. 3
    Publicat 2011
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    Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
  4. 4
    per Cox, William Edwin, 1930-1978
    Publicat 1979
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    Industrial marketing research /
  5. 5
    Publicat 2015
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    Market research methodologies : multi-method and qualitative approaches /
  6. 6
    per Kolb, Bonita M.
    Publicat 2018
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    Marketing research for the tourism, hospitality and events industries /
  7. 7
    per Belk, Russell W.
    Publicat 2013
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    Qualitative consumer & marketing research /
  8. 8
    per Morrison, David E.
    Publicat 1998
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    The search for a method : focus groups and the development of mass communication research /

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