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Table of Contents “...Introduction: Mediated politics / Geoffrey Craig, Janine Hayward, Chris Rudd -- Party strategy and the 2008 election / Bryce Edwards -- The election campaign on television news / Margie Comrie -- Leaders' debates and news media interviews / Geoffrey Craig -- 'Vote for me' : political advertising / Claire Robinson -- Newspaper coverage / Chris Rudd and Janine Hayward -- The Māori Party and newspaper coverage / Ann Sullivan -- Online media / Peter John Chen -- Conclusion: Don't shoot the messenger? ...”

Table of Contents “...Introduction -- Globalization, corporate nationalism and the re-imaging of national sporting mythologies -- Critical theory, advertising and the new cultural economy -- The media sports cultural complex and the Adidasification of the New Zealand All Blacks -- Public broadcasting, sport and cultural citizenship : Sky's the limit in New Zealand -- Branding the nation : corporate nationalism and the new cultural economy of the All Blacks -- The Ka mate haka, Adidas and the circuit of culture -- From Ka mate to Kapa o pango : haka as contested terrain -- Engaging Adidas's 'Beat rugby' campaign : globalization, promotional culture and the production/consumption of online games -- Producing allblacks.com : cultural intermediaries and the policing of electronic spaces of sporting consumption -- Conclusion....”

Table of Contents “...Market segmentation, targeting and positioning -- Products and services marketing -- New products -- Pricing for value -- Marketing channels and logistics networks -- Retailing and wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling -- Direct and online marketing -- PART 4. ...”