Table of Contents
“...Evidence and Probabilities -- Fundamental concepts: Explicit evidence combination with Bayes' Rule; Probabilistic reasoning via assumptions of conditional independence -- Exemplary techniques: Naive Bayes classification; Evidence lift -- Example: Targeting
Online Consumers With
Advertisements -- Combining Evidence Probabilistically -- Joint Probability and Independence -- Bayes' Rule -- Applying Bayes' Rule to Data Science -- Conditional Independence and Naive Bayes -- Advantages and Disadvantages of Naive Bayes -- A Model of Evidence "Lift" -- Example: Evidence Lifts from Facebook "Likes" -- Evidence in Action: Targeting Consumers with Ads -- Summary -- 10. ...
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