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4Dian ying pin pai gou jian yu chuan bo : shi chang, yi shu, shou zhong = A study on Chinese cinema branding : marketing, art, audience /电影品牌构建与传播 : 市场・艺术・受众 = A study on Chinese cinema branding : marketing, art, audience /by Shen, Lu, 1978-
Published 2009Book -
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16Mei jie de shi chang ding wei : yi ge chuan bo xue zhe de shi zheng yan jiu = Market orientation of media : the demonstration research of a communication scholar /媒介的市场定位 : 一个传播学者的实证硏究 = Market orientation of media : the demonstration research of a communication scholar /by Yu, Guoming, 1957-
Published 2000Book -
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