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  1. 61
    by Ettlie, John E.
    Published 1988
    Subjects “...Production management....”
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    Taking charge of manufacturing : how companies are combining technological and organizational innovations to compete successfully /
  2. 62
    Subjects “...New products Management....”
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    Winning at new products : accelerating the process from idea to launch /
  3. 63
    by Kornberger, Martin, 1974-
    Published 2010
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    Brand society : how brands transform management and lifestyle /
  4. 64
    by Keller, Kevin Lane, 1956-
    Published 2012
    Subjects “...Brand name products Management....”
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    Strategic brand management : a European perspective /
  5. 65
    by Lehu, Jean-Marc
    Published 2007
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    Connect to Publisher description
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    Branded entertainment : product placement & brand strategy in the entertainment business /
  6. 66
    by Haig, Matt
    Published 2005
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    Brand failures the truth about the 100 biggest branding mistakes of all time /
  7. 67
    by Burgelman, Robert A.
    Published 1988
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    Strategic management of technology and innovation /
  8. 68
    by Burgelman, Robert A.
    Published 2004
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    Strategic management of technology and innovation /
  9. 69
    by Braun, Thom, 1953-
    Published 2004
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    The philosophy of branding : great philosophers think brands /
  10. 70
    by Afuah, Allan
    Published 1998
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    Innovation management : strategies, implementation, and profits /
  11. 71
    by Arvidsson, Adam
    Published 2006
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    Brands : meaning and value in media culture /
  12. 72
    Published 2011
    Subjects “...Product management....”
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    Branded lives the production and consumption of meaning at work /
  13. 73
    Published 2004
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    Video DVD
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    Innovation management and incentives design
  14. 74
    by Tafoya, Dennis W.
    Published 2013
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    Organizations in the face of crisis managing the brand and stakeholders /
  15. 75
    Published 2011
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    Corporate reputation managing opportunities and threats /
  16. 76
    by Bergh, Joeri van den, 1971-
    Published 2011
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    How cool brands stay hot branding to generation Y /
  17. 77
    Published 2008
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    Handbook of metrics for research in operations management : multi-item measurement scales and objective items /
  18. 78
    by Davidow, William H.
    Published 1993
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    The virtual corporation : structuring and revitalizing the corporation for the 21st century /

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