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  1. 41
    by Keller, Kevin Lane, 1956-
    Published 2008
    Subjects “...Brand name products Management....”
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    Strategic brand management : building, measuring, and managing brand equity /
  2. 42
    by Kawasaki, Guy, 1954-
    Published 1999
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    Rules for revolutionaries : the capitalist manifesto for creating and marketing new products and services /
  3. 43
    by Howells, Jeremy, 1956-
    Published 1993
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    The globalisation of production and technology /
  4. 44
    by Chapman, Randall G.
    Published 1997
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    Brandmaps : the competitive marketing strategy game /
  5. 45
    by Coddington, Walter
    Published 1993
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    Environmental marketing : positive strategies for reaching the green consumer /
  6. 46
    Subjects “...New products Management....”
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    Product leadership : creating and launching superior new products /
  7. 47
    by Ayas, Karen
    Published 1997
    Subjects “...Product management....”
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    Design for living for innovation : project management for new product development /
  8. 48
    by Ries, Al
    Published 2000
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    The 11 immutable laws of Internet branding /
  9. 49
    by Gilmore, James H., 1959-
    Published 2007
    Subjects “...Product management....”
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    Authenticity : what consumers really want /
  10. 50
    by Pine, B. Joseph
    Published 1999
    Subjects “...Product management....”
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    The experience economy : work is theatre & every business a stage /
  11. 51
    by Markides, Constantinos
    Published 2005
    Subjects “...New products Management....”
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    Fast second : how smart companies bypass radical innovation to enter and dominate new markets /
  12. 52
    by Trott, Paul
    Published 2005
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    Innovation management and new product development /
  13. 53
    by Kawasaki, Guy, 1954-
    Published 1992
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    Selling the dream : how to promote your product, company, or ideas, and make a difference using everyday evangelism /
  14. 54
    by Ulwick, Anthony W., 1957-
    Published 2005
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    What customers want : using outcome-driven innovation to create breakthrough products and services /
  15. 55
    by Markides, Constantinos
    Published 2005
    Subjects “...New products Management....”
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    Fast second how smart companies bypass radical innovation to enter and dominate new markets /
  16. 56
    Published 2006
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    Value innovation portfolio management achieving double-digit growth through customer value /
  17. 57
    Published 2006
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    Brands & gaming the computer gaming phenomenon and its impact on brands and businesses /
  18. 58
    by Haig, Matt
    Published 2011
    Subjects “...Brand name products Management....”
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    Brand success : how the world's top 100 brands thrive and survive /
  19. 59
    by Walcoff, Carol
    Published 1983
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    Techniques for managing technological innovation : overcoming process barriers /
  20. 60
    by Varley, Rosemary, 1959-
    Published 2006
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    Retail product management : buying and merchandising /

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