Marketing scales handbook : multi-item measures for consumer insight research.

by Bruner, Gordon C., 1954-
Published 2015

Marketing scales handbook : multi-item measures for consumer insight research.

by Bruner, Gordon C., 1954-
Published 2017

Marketing scales handbook : multi-item measures for consumer insight research.

by Bruner, Gordon C. II
Published 2023

Memorable customer experiences a research anthology /

Published 2009

The myth of excellence : why great companies never try to be the best at everything/

by Crawford, Frederick A.
Published 2001

Passport

Professional telephone surveys /

by Blankenship, Albert Breneman, 1914-
Published 1977

Qualitative consumer & marketing research /

by Belk, Russell W.
Published 2013

Qualitative market research : a practitioner's and buyer's guide /

by Gordon, Wendy, 1943-
Published 1988

Qualitative marketing research : understanding how behavioral complexities drive market strategies /

by Rajagopal, 1957-
Published 2019

Qualitative research good decision making through understanding people, cultures and markets /

by Keegan, Sheila
Published 2009

Qualitative research methods in public relations and marketing communications

by Daymon, Christine
Published 2011

Quantitative models in marketing research /

by Franses, Philip Hans, 1963-
Published 2001

Research for marketing decisions /

by Green, Paul E.
Published 1978

Research it right : a guide to marketing research in New Zealand /

by Rose, Paul G. (Paul Gerald), 1939-
Published 1989

Research methods in marketing /

by Elliot, Ken
Published 1973

Research traditions in marketing /

Published 1994

The rise of marketing and market research

Published 2012

The search for a method : focus groups and the development of mass communication research /

by Morrison, David E.
Published 1998

Servicescapes : the concept of place in contemporary markets /

Published 1998