Brand essense : using sense, symbol and story to design brand identity /

по Gains, Neil
Опубликовано 2013

Brand new : the shape of brands to come /

по Olins, Wally
Опубликовано 2014

CEO capital : a guide to building CEO reputation and company success /

по Gaines-Ross, Leslie
Опубликовано 2003

Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and communications in the 21st century /

Опубликовано 2013

Corporate identity : making business strategy visible through design /

по Olins, Wally
Опубликовано 1990

Corporate reputation managing opportunities and threats /

Опубликовано 2011

Creating the corporate soul : the rise of public relations and corporate imagery in American big business /

по Marchand, Roland
Опубликовано 1998

Dealing with an angry public : the mutual gains approach to resolving disputes /

по Susskind, Lawrence
Опубликовано 1996

Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands /

по Schmitt, Bernd
Опубликовано 1999

The expressive organization : linking identity, reputation, and the corporate brand /

Опубликовано 2000

Fresh ideas in corporate identity /

Опубликовано 1994

The gender effect : capitalism, feminism, and the corporate politics of development /

по Moeller, Kathryn
Опубликовано 2018

How to build a corporation's identity and project its image /

по Garbett, Thomas F.
Опубликовано 1988

Issue and crisis management : exploring issues, crises, risk and reputation /

по Jaques, Tony
Опубликовано 2014

Media, organizations and identity /

Опубликовано 2010

The Oxford handbook of corporate reputation /

Опубликовано 2012

Reputation management : building and protecting your company's profile in a digital world /

Опубликовано 2011