Advertising : an integrated marketing communication perspective /

by Belch, George E. (George Edward), 1951-
Published 2014

Advertising and culture : theoretical perspectives /

Published 1996

Advocacy : championing ideas and influencing others /

by Daly, John A. (John Augustine), 1952-
Published 2011

Branding your business

by Hammond, James, 1952-
Published 2011

Celebrity 2.0 : the role of social media influencer marketing in building brands /

by Grau, Stacy Landreth
Published 2022

Consumer behavior knowledge for effective sports and event marketing

Published 2011

Integrated advertising, promotion, and marketing communications /

by Clow, Kenneth E.
Published 2022

Integrated brand marketing and measuring returns

Published 2010

Integrated marketing communications /

by Schultz, Don E.
Published 1993

Integrated marketing communications /

by Chitty, William
Published 2018

Integrated marketing communications /

by Chitty, William
Published 2015

Integrated marketing communications : the holistic approach /

by Yeshin, Tony
Published 1998

Introduction to advertising : understanding and managing the advertising process /

by Mogaji, Emmanuel
Published 2021

Marketing communications /

by Eagle, Lynne
Published 2015

Marketing communications management : analysis, planning, implementation /

by Copley, Paul, 1952-
Published 2014

Marketing semiotics : signs, strategies, and brand value /

by Oswald, Laura
Published 2012

Networks in marketing /

Published 1996

The Routledge companion to contemporary brand management /

Published 2016

Strategic advertising management /

by Percy, Larry
Published 2005

Strategies for implementing integrated marketing communications /

by Percy, Larry
Published 1997