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  1. 1
    by O'Shaughnessy, John
    Published 2004
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    Persuasion in advertising /
  2. 2
    by Calfee, John E., 1941-
    Published 1997
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    Fear of persuasion : a new perspective on advertising and regulation /
  3. 3
    Published 2004
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    The psychology of entertainment media : blurring the lines between entertainment and persuasion /
  4. 4
    Published 2012
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    The psychology of entertainment media : blurring the lines between entertainment and persuasion /
  5. 5
    by Du Plessis, Erik
    Published 2011
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    The branded mind what neuroscience really tells us about the puzzle of the brain and the brand /
  6. 6
    Published 1983
    Subjects “...Advertising Psychological aspects....”
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    Advertising and consumer psychology /
  7. 7
    Published 1985
    Subjects “...Advertising Psychological aspects....”
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    Psychological processes and advertising effects : theory, research, and applications /
  8. 8
    by Heath, Robert, 1947-
    Published 2012
    Subjects “...Advertising Psychological aspects....”
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    Seducing the subconscious : the psychology of emotional influence in advertising /
  9. 9
    Subjects “...Marketing Psychological aspects....”
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    Psychological principles of marketing and consumer behavior /
  10. 10
    by Packard, Vance, 1914-1996
    Published 1957
    Subjects “...Advertising Psychological aspects....”
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    The hidden persuaders.
  11. 11
    by Krugman, Herbert
    Published 2008
    Subjects “...Advertising Psychological aspects....”
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    Consumer behavior and advertising involvement : selected works of Herbert E. Krugman /
  12. 12
    by Cronin, Anne M., 1967-
    Published 2000
    Subjects “...Advertising Psychological aspects....”
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    Advertising and consumer citizenship : gender, images, and rights /
  13. 13
    by Packard, Vance, 1914-1996
    Published 1991
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    The hidden persuaders /
  14. 14
    by Jacobson, Michael F.
    Published 1995
    Subjects “...Marketing United States Psychological aspects....”
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    Marketing madness : a survival guide for a consumer society /
  15. 15
    by Phillips, Michael J.
    Published 1997
    Subjects “...Advertising Psychological aspects....”
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    Ethics and manipulation in advertising : answering a flawed indictment /
  16. 16
    by Jaffe, Joseph, 1970-
    Published 2005
    Subjects “...Advertising Psychological aspects....”
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    Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising /
  17. 17
    by Faulkner, Joanne
    Published 2010
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    The importance of being innocent why we worry about children /
  18. 18
    by Wu, Tim
    Published 2016
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    The attention merchants : the epic scramble to get inside our heads /
  19. 19
    by Freedman, Robert, 1960-
    Published 2009
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    Noise wars compulsory media and our loss of autonomy /
  20. 20
    Published 2012
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    Advertising and reality : a global study of representation and content /

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