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1by Cooper, Robert G. (Robert Gravlin), 1943-Subjects “...New products Management....”
Published 1999
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3by Cooper, Robert G. (Robert Gravlin), 1943-Subjects “...New products Management....”
Published 2001
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5by Cooper, Robert G. (Robert Gravlin), 1943-Subjects “...New products Management....”
Published 2005
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13Rule developing experimentation : a systematic approach to understand & engineer the consumer mind /Published 2012Subjects “...New products Marketing....”
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19What customers want : using outcome-driven innovation to create breakthrough products and services /by Ulwick, Anthony W., 1957-Subjects “...New products Planning....”
Published 2005
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20by Berger, JonahSubjects “...New products...”
Published 2013
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