28 results Refine Results
  1. 1
    by Gilmore, James H., 1959-
    Published 2007
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    Authenticity : what consumers really want /
  2. 2
    by Bureau, J. R.
    Published 1981
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    Brand management : planning and control /
  3. 3
    by Lehu, Jean-Marc
    Published 2007
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    Branded entertainment : product placement & brand strategy in the entertainment business /
  4. 4
    by Chapman, Randall G.
    Published 1997
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    Brandmaps : the competitive marketing strategy game /
  5. 5
    by Goldenberg, Jacob
    Published 2002
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    Creativity in product innovation /
  6. 6
    by Ayas, Karen
    Published 1997
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    Design for living for innovation : project management for new product development /
  7. 7
    Published 2000
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    Designing winning products /
  8. 8
    by Smith, Preston G., 1941-
    Published 1998
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    Developing products in half the time : new rules, new tools /
  9. 9
    by Coddington, Walter
    Published 1993
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    Environmental marketing : positive strategies for reaching the green consumer /
  10. 10
    by Pine, B. Joseph
    Published 1999
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    The experience economy : work is theatre & every business a stage /
  11. 11
    Published 2004
    Video DVD
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    Innovation management and incentives design
  12. 12
    by Trott, Paul
    Published 2005
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    Innovation management and new product development /
  13. 13
    by Afuah, Allan
    Published 1998
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    Innovation management : strategies, implementation, and profits /
  14. 14
    Published 1998
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    Level three, student book two.
  15. 15
    Published 1996
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    Level three, teacher book two.
  16. 16
    Published 1998
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    Level three, teacher book two.
  17. 17
    by Ford, David
    Published 2001
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    Managing and marketing technology /
  18. 18
    by Hisrich, Robert D.
    Published 1984
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    Marketing decisions for new and mature products : planning, development, and control /
  19. 19
    by Dinnie, Keith
    Published 2008
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    Nation branding : concepts, issues, practice /
  20. 20
    by Braun, Thom, 1953-
    Published 2004
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    The philosophy of branding : great philosophers think brands /

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