Marketing management /

Published 1980

Public relations for marketing management /

by Jefkins, Frank, 1920-
Published 1983

Brand management : planning and control /

by Bureau, J. R.
Published 1981

Cases in marketing management /

by Bernhardt, Kenneth L., 1944-
Published 1981

Business and marketing for engineers and scientists /

by Curtis, Tony (Anthony)
Published 1994

Marketing strategy : a customer-driven approach /

by Schnaars, Steven P.
Published 1991

Marketing management /

by Dickson, Peter R.
Published 1994

Market driven strategy : processes for creating value /

by Day, George S.
Published 1990

How to write a successful marketing plan : a disciplined and comprehensive approach /

by Hiebing, Roman G.
Published 1990

Managing customer value : creating quality and service that customers can see /

by Gale, Bradley T.
Published 1994

Managing and marketing services in the 1990s /

Published 1993

The marketing plan : a practitioner's guide /

by Westwood, John, 1963-
Published 1990

Marketing services : a practical guide /

by Courtis, John
Published 1988

Market strategy and structure /

Published 1992

Marketing : concepts and strategy /

by Bell, Martin L.
Published 1972

Managing services marketing : text and readings /

by Bateson, John E. G.
Published 1995

Handbook of services marketing & management /

Published 2000

The market driven organization : understanding, attracting, and keeping valuable customers /

by Day, George S.
Published 1999

Shi jian xing xiao 100 : zuo shi cheng gong de 100 ge event /

by Zhang, Yongcheng
Published 1991

Principles of service marketing and management /

by Lovelock, Christopher H.
Published 2002