Advertising : an integrated marketing communication perspective /

by Belch, George E. (George Edward), 1951-
Published 2014

Advertising and culture : theoretical perspectives /

Published 1996

Advocacy : championing ideas and influencing others /

by Daly, John A. (John Augustine), 1952-
Published 2011

Developing your integrated marketing communication plan /

by Waller, David S.
Published 2012

Entertainment marketing & communication : selling branded performance, people, and places /

by Sayre, Shay
Published 2008

How to prepare a promotional plan /

by Waller, David S.
Published 1998

Integrated marketing communication : a primer /

by Kitchen, Philip J.
Published 2004

Integrated marketing communications /

by Schultz, Don E.
Published 1993

Integrated marketing communications /

by Chitty, William
Published 2018

Integrated marketing communications /

by Luck, Edwina
Published 2021

Integrated marketing communications /

by Chitty, William
Published 2015

Integrated marketing communications : the holistic approach /

by Yeshin, Tony
Published 1998

Marketing communications /

by Eagle, Lynne
Published 2015

Marketing communications classics : an international collection of classic and contemporary papers /

Published 2000

Marketing communications management : analysis, planning, implementation /

by Copley, Paul, 1952-
Published 2014

Marketing semiotics : signs, strategies, and brand value /

by Oswald, Laura
Published 2012

Mountain bike mania : the promotional plan 2e /

by Waller, David S.
Published 2004

Networks in marketing /

Published 1996

Principles of integrated marketing communications /

by Ang, Lawrence
Published 2014

The Routledge companion to contemporary brand management /

Published 2016