Advertising and consumer citizenship : gender, images, and rights /

by Cronin, Anne M., 1967-
Published 2000

Advertising and consumer psychology /

Published 1983

Advertising and reality : a global study of representation and content /

Published 2012

The advertising effect : how to change behaviour /

by Ferrier, Adam
Published 2014

The attention merchants : the epic scramble to get inside our heads /

by Wu, Tim
Published 2016

Consumer behavior and advertising involvement : selected works of Herbert E. Krugman /

by Krugman, Herbert
Published 2008

Corporate paedophilia : sexualisation of children in Australia /

by Rush, Emma
Published 2006

Ethics and manipulation in advertising : answering a flawed indictment /

by Phillips, Michael J.
Published 1997

Fear of persuasion : a new perspective on advertising and regulation /

by Calfee, John E., 1941-
Published 1997

The hidden persuaders.

by Packard, Vance, 1914-1996
Published 1957

The hidden persuaders /

by Packard, Vance, 1914-1996
Published 1991

If emotions do play an important role in decisions, what implications does this have for communication strategy development and tactical implementation? /

by Buchanan, June
Published 2001

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising /

by Jaffe, Joseph, 1970-
Published 2005

Marketing madness : a survival guide for a consumer society /

by Jacobson, Michael F.
Published 1995

The mechanical bride: folklore of industrial man /

by McLuhan, Marshall, 1911-1980
Published 1967

Nike culture : the sign of the swoosh /

by Goldman, Robert, 1949-
Published 1998

Persuasion in advertising /

by O'Shaughnessy, John
Published 2004

Psychological principles of marketing and consumer behavior /

by Britt, Steuart Henderson, 1907-
Published 1978

Psychological processes and advertising effects : theory, research, and applications /

Published 1985

The psychology of entertainment media : blurring the lines between entertainment and persuasion /

Published 2004