Table of Contents “...Front Cover; Neuroeconomics: Decision Making and the Brain; Copyright Page; Contents; Preface; Acknowledgments; List of Contributors; Introduction: A Brief History of Neuroeconomics; Neoclassical Economics; Cognitive Neuroscience; Setting the Stage for Neuroeconomics; Two Trends, One Goal; Consolidation; Summary; References; I: The Fundamental Tools of Neuroeconomics; 1. ...”
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