Table of Contents “...All we need to know because TV tells us so / Claudia Bell -- Toyota country and Toyota city / Nick Perry -- Shortland Street's elusive "haven" : the unstable community as metaphor in the prime-time soap / Trisha Dunleavy -- Heartland Wainuiomata : rurality to suburbs, black singlets to naughty lingerie / Robyn Longhurst and Carla Wilson -- "Lionel's a lesbian" : queer women watching Shortland Street / Meliors Simms -- Wild pleasures : watching men on television / Lynne Star -- Subversion and ambivalence : Pacific Islanders on New Zealand prime-time / Sarina Pearson -- Our own image / Barry Barclay -- Carol Archie : reporting as an alternative discourse / Sue Abel -- Structures of television news / Joe Atkinson -- Deregulation and broadcast news content : One network news 1984 to 1996 / Daniel Cook -- What it means to be a Lion Red man : alcohol advertising and kiwi masculinity / Linda Hill -- Authority versus seduction : the use of voice-overs in New Zealand and French television advertising / Fabrice Desmarais -- Documentary in New Zealand : An immigrant nation : conclusion / Jane Roscoe -- pt. 2. ...”