Contemporary advertising / William F. Arens.
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| 版: | 10th ed. |
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| 出版: |
Boston, Mass. :
McGraw-Hill/Irwin,
c2006.
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| 主要作者: | |
| 叢編: | McGraw-Hill/Irwin series in marketing
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| 主題: | |
| 格式: | 圖書 |
Central Library, Level 9
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