Contemporary advertising / William F. Arens.
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| Édition: | 10th ed. |
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| Publié: |
Boston, Mass. :
McGraw-Hill/Irwin,
c2006.
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| Auteur principal: | |
| Collection: | McGraw-Hill/Irwin series in marketing
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| Sujets: | |
| Format: | Livre |
Central Library, Level 9
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