Arens, W. F. (2006). Contemporary advertising (10th ed.). McGraw-Hill/Irwin.
Chicago Style (17. basım) AtıfArens, William F. Contemporary Advertising. 10th ed. Boston, Mass.: McGraw-Hill/Irwin, 2006.
MLA (9th ed.) AtıfArens, William F. Contemporary Advertising. 10th ed. McGraw-Hill/Irwin, 2006.
Uyarı: Bu alıntı herzaman %100 doğru olmayabilir..