Style de citation APA (7e éd.)

Arens, W. F. (2006). Contemporary advertising (10th ed.). McGraw-Hill/Irwin.

Style de citation Chicago (17e éd.)

Arens, William F. Contemporary Advertising. 10th ed. Boston, Mass.: McGraw-Hill/Irwin, 2006.

Style de citation MLA (9e éd.)

Arens, William F. Contemporary Advertising. 10th ed. McGraw-Hill/Irwin, 2006.