Cita APA (7th ed.)

Arens, W. F. (2006). Contemporary advertising (10th ed.). McGraw-Hill/Irwin.

Cita Chicago (17th ed.)

Arens, William F. Contemporary Advertising. 10th ed. Boston, Mass.: McGraw-Hill/Irwin, 2006.

Cita MLA (9th ed.)

Arens, William F. Contemporary Advertising. 10th ed. McGraw-Hill/Irwin, 2006.