APA (7th ed.) Citation

Arens, W. F. (2006). Contemporary advertising (10th ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Arens, William F. Contemporary Advertising. 10th ed. Boston, Mass.: McGraw-Hill/Irwin, 2006.

MLA (9th ed.) Citation

Arens, William F. Contemporary Advertising. 10th ed. McGraw-Hill/Irwin, 2006.