Mountain bike mania : the promotional plan 2e / David Waller.

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Bibliographic Details
Published: Boston : North Ryde, NSW : McGraw-Hill Irwin ; McGraw-Hill Australia, c2004.
Main Author:
Waller, David S.
Subjects:
Marketing > Management > Problems, exercises, etc.
Sales promotion > Planning > Problems, exercises, etc.
Communication in marketing > Problems, exercises, etc.
Courses: MKTG 307
Format: Book
Mountain bike mania : the promotional plan 2e /
Detail
Physical Description:xiv, 121 p. : ill. ; 24 cm.
Notes:Presents a step-by-step guide on how to write a strategic, promotional plan and includes a case study, Mountain Bike Mania: a promotional plan for Pegasus bikes.
Bib#: 978987
Bibliography:Includes bibliographical references.
Language:English
ISBN:0074714295
Bib#:978987

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