Integrated marketing communications : the holistic approach / Tony Yeshin.

Saved in:

Bibliographic Details
Published:	Oxford [England] ; Boston : Butterworth Heinemann, 1998.
Main Author:	Yeshin, Tony
Corporate Author:	Chartered Institute of Marketing
Series:	Marketing series (London, England) Student
Subjects:	Communication in marketing.
Format:	Book

Cover Image

Similar Items

Integrated marketing communications /
by: Schultz, Don E.
Published: (1993)

Integrated marketing communications /
by: Luck, Edwina
Published: (2021)

Integrated marketing communications /
by: Chitty, William
Published: (2015)

Integrated marketing communications /
by: Chitty, William
Published: (2018)

Strategies for implementing integrated marketing communications /
by: Percy, Larry
Published: (1997)

Marketing communications /
by: Eagle, Lynne
Published: (2015)

Marketing communications management : analysis, planning, implementation /
by: Copley, Paul, 1952-
Published: (2014)

Marketing semiotics : signs, strategies, and brand value /
by: Oswald, Laura
Published: (2012)

Networks in marketing /
Published: (1996)

Integrated advertising, promotion, and marketing : communicating in a digital world /
by: Mishra, Anubhav
Published: (2024)

Marketing research : an applied approach /
by: Kinnear, Thomas C., 1943-
Published: (1996)

Marketing strategy : a decision-focused approach /
by: Walker, Orville C.
Published: (2014)

Integrated marketing communication : a primer /
by: Kitchen, Philip J.
Published: (2004)

Marketing research : an applied approach /
by: Malhotra, Naresh K.
Published: (2012)

Marketing research : an applied approach /
by: Malhotra, Naresh K.
Published: (2017)

Entrepreneurial marketing : a practical managerial approach /
by: Hisrich, Robert D.
Published: (2018)

Marketing strategy : a decision-focused approach /
by: Walker, Orville C.
Published: (2015)

Marketing strategy : a decision-focused approach /
by: Walker, Orville C.
Published: (2015)

Principles of integrated marketing communications /
by: Ang, Lawrence
Published: (2014)

Essentials of marketing analytics /
by: Hair, Joseph F., Jr., 1944-
Published: (2024)

Marketing /
by: Grewal, Dhruv
Published: (2018)

Integrated marketing communications /
by: Chitty, William
Published: (2017)

Integrated marketing communications /
by: Luck, Edwina
Published: (2021)

Services marketing : people, technology, strategy /
by: Lovelock, Christopher H.
Published: (2011)

Society and marketing : an unconventional view /
by: Kangun, Norman
Published: (1972)

Marketing : relationships, quality, value /
by: Nickels, William G.
Published: (1997)

Marketing metrics : the manager's guide to measuring marketing performance /
by: Bendle, Neil T.
Published: (2016)

Principles of marketing /
by: Kotler, Philip
Published: (2024)

Principles of marketing /
by: Kotler, Philip
Published: (2024)

Foundations of marketing /
by: Fahy, John, 1962-
Published: (2019)

Principles of marketing /
by: Armstrong, Gary (Gary M.)
Published: (2021)

Segmenting the industrial market /
by: Bonoma, Thomas V.
Published: (1983)

Marketing management : a strategic decision-making approach /
by: Mullins, John W. (John Walker)
Published: (2010)

The Routledge companion to strategic marketing /
Published: (2021)

Marketing strategy and uncertainty /
by: Jagpal, Sharan, 1947-
Published: (1999)

The Routledge companion to contemporary brand management /
Published: (2016)

Marketing research : an applied orientation /
by: Malhotra, Naresh K.
Published: (2010)

Marketing research : an applied orientation /
by: Malhotra, Naresh K.
Published: (2019)

Marketing strategy /
by: Ferrell, O. C.
Published: (2014)

Marketing : concepts and strategy /
by: Bell, Martin L.
Published: (1972)