Integrated marketing communications : the holistic approach / Tony Yeshin.
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| Published: |
Oxford [England] ; Boston :
Butterworth Heinemann,
1998.
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| Main Author: | |
| Corporate Author: | |
| Series: | Marketing series (London, England) Student
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| Subjects: | |
| Format: | Book |
| Physical Description: | xi, 354 p. : ill. ; 25 cm. |
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| Notes: | "Student"--Cover. "Published in association with The Chartered Institute of Marketing." Bib#: 959366 |
| Bibliography: | Includes bibliographical references and index. |
| Series: | The Marketing series. Student
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| Language: | English |
| ISBN: | 0750619236 |
| Bib#: | 959366 |
