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|a 658.8/12
|2 21
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|3 Bib#:
|a 932894
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| 100 |
1 |
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|a Butscher, Stephan A.
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| 245 |
1 |
0 |
|a Customer loyalty programmes and clubs /
|c Stephan A. Butscher.
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| 250 |
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|a 2nd ed.
|
| 260 |
|
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|a Aldershot, England ;
|a Burlington, VT :
|b Gower,
|c c2002.
|
| 300 |
|
|
|a xiv, 206 p. :
|b ill. ;
|c 26 cm.
|
| 500 |
|
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|a Rev. ed. of: Customer clubs and loyalty programmes, 1998.
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| 504 |
|
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|a Includes bibliographical references (p. [191]-201) and index.
|
| 505 |
0 |
0 |
|g Pt. I.
|t Customer Loyalty Programmes and Clubs.
|g 1.
|t Why you should read this book!
|g 2.
|t Executive summary.
|g 3.
|t What is a customer club?
|g 4.
|t The retention marketing trend --
|g Pt. II.
|t Setting up a Customer Loyalty Programme.
|g 5.
|t How to develop a customer loyalty programme that offers true value.
|g 6.
|t The loyalty programme goals.
|g 7.
|t The loyalty programme's target groups.
|g 8.
|t The type of loyalty programme.
|g 9.
|t The loyalty programme benefits.
|g 10.
|t Pricing for customer loyalty /
|r Stephen A. Butscher and Julia Goldenbaum.
|g 11.
|t The financial concept.
|g 12.
|t Communication.
|g 13.
|t E-loyalty: customer loyalty on the internet /
|r Stephen A. Butscher and Verena Burger.
|g 14.
|t The loyalty programme organization and service centre.
|g 15.
|t Integrating the loyalty programme into the sponsoring company.
|g 16.
|t The loyalty programme database.
|g 17.
|t Business-to-business loyalty programmes.
|g 18.
|t Measuring the loyalty programme's success.
|g 19.
|t A view of the future of customer loyalty programmes --
|g Pt. III.
|t Case Studies.
|g 20.
|t SWR3 Radio - The Club /
|r Thomas Brinckwirth.
|g 21.
|t Kawasaki Riders Club /
|r Paul Farmer.
|g 22.
|t T-D1 Company Class /
|r Horst Leonhard Reufsteck and Silke Hausrath.
|g 23.
|t The Porsche Card /
|r Albert Moser.
|g 24.
|t Grohe Professional Club /
|r Raimund Petersen.
|g 25.
|t The Volkswagen Club /
|r Klaus Chojnacki.
|g 26.
|t Swatch the Club.
|
| 650 |
|
0 |
|a Customer clubs.
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| 650 |
|
0 |
|a Customer loyalty programs.
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| 991 |
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|a 2005-10-11
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| 992 |
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|a Created by glwo, 11/10/2005. Updated by yusa, 09/12/2005.
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| 999 |
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|i a59c0063-a0ee-5358-ab1a-e8e026e724f9
|s 75fe5942-43f4-56a3-8019-1fb32aed1f13
|t 0
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| 952 |
f |
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|p For loan
|a University Of Canterbury
|b UC Libraries
|c Central Library
|d Central Library, Level 9
|t 0
|e HF 5415.525 .B987 2002
|h Library of Congress classification
|i Book
|m AU12671754B
|
