Customer loyalty programmes and clubs / Stephan A. Butscher.
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| Edition: | 2nd ed. |
|---|---|
| Published: |
Aldershot, England ; Burlington, VT :
Gower,
c2002.
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| Main Author: | |
| Subjects: | |
| Format: | Book |
| Physical Description: | xiv, 206 p. : ill. ; 26 cm. |
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| Notes: | Rev. ed. of: Customer clubs and loyalty programmes, 1998. Bib#: 932894 |
| Bibliography: | Includes bibliographical references (p. [191]-201) and index. |
| Language: | English |
| ISBN: | 0566084511 |
| Bib#: | 932894 |
