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927381 |
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20051201220700.0 |
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|a 2003023746
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|a 0415311322 (hardback)
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|a 0415311330 (pbk.)
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|a 8056825
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|a (BNAtoc) 2003023746
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|a (DLC) 2003023746
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|a (OCoLC)53330856
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|a DLC
|c DLC
|d DLC
|d OrLoB-B
|d CU
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|a pcc
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|a HF1416
|b .O55 2004
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|a 658.8/4
|2 22
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| 097 |
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|3 Bib#:
|a 927381
|
| 100 |
1 |
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|a Onkvisit, Sak.
|
| 245 |
1 |
0 |
|a International marketing :
|b analysis and strategy /
|c Sak Onkvisit and John J. Shaw.
|
| 250 |
|
|
|a 4th ed.
|
| 260 |
|
|
|a New York ;
|a London :
|b Routledge,
|c 2004.
|
| 300 |
|
|
|a xxiii, 594 p. :
|b ill. ;
|c 25 cm.
|
| 504 |
|
|
|a Includes bibliographical references and indexes.
|
| 500 |
|
|
|a Previous ed.: 1997.
|
| 505 |
0 |
0 |
|g 1.
|t Nature of international marketing : challenges and opportunities --
|g 2.
|t Trade theories and economic development --
|g 3.
|t Trade distortions and marketing barriers --
|g 4.
|t Political environment --
|g 5.
|t Legal environment --
|g 6.
|t Culture --
|g 7.
|t Consumer behavior in the international context : psychological and social dimensions --
|g 8.
|t Marketing research and information system --
|g 9.
|t Foreign market entry strategies --
|g 10.
|t Product strategies : basic decisions and product planning --
|g 11.
|t Product strategies : branding and packaging decisions --
|g 12.
|t Channels of distribution --
|g 13.
|t Physical distribution and documentation --
|g 14.
|t Promotion strategies : personal selling, publicity, and sales promotion --
|g 15.
|t Promotion strategies : advertising --
|g 16.
|t Pricing strategies : basic decisions --
|g 17.
|t Pricing strategies : countertrade and terms of sale/payment --
|g 18.
|t Sources of financing and international money markets --
|g 19.
|t Currencies and foreign exchange.
|
| 520 |
1 |
|
|a "This fourth edition ... has been written to enable managers and scholars to meet the international challenges they face every day, and it provides the foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references, and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecdotal or descriptive one alone"--Back cover.
|
| 650 |
|
0 |
|a Export marketing.
|
| 650 |
|
0 |
|a Export marketing
|x Management
|
| 700 |
1 |
|
|a Shaw, John J.
|
| 991 |
|
|
|a 2005-08-25
|
| 992 |
|
|
|a Created by sico, 25/08/2005. Updated by cceload, 01/12/2005.
|
| 999 |
f |
f |
|i d6ee614f-4c19-5e45-819f-f5067e12179b
|s 16d69074-e51d-50d8-bc43-9babd1bd248c
|t 0
|
| 952 |
f |
f |
|p For loan
|a University Of Canterbury
|b UC Libraries
|c Central Library
|d Central Library, Level 9
|t 0
|e HF 1416 .O58 2004
|h Library of Congress classification
|i Book
|m AU13199196B
|
