How industries evolve : principles for achieving and sustaining superior performance / Anita M. McGahan.

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Bibliographic Details
Published: Boston, Mass. : Harvard Business School Press, c2004.
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Format: Book
Table of Contents:
  • 1. Introduction and overview
  • 2. The four trajectories of industry evolution
  • 3. How change unfolds on each trajectory
  • 4. Assessing the nature and stage of evolution in an individual industry
  • 5. Conforming to the rules of change within an industry
  • 6. Creating a business-unit strategy that exploits the opportunities in industry evolution
  • 7. Diversifying across businesses to capitalize on industry evolution
  • 8. Epilogue.