How industries evolve : principles for achieving and sustaining superior performance / Anita M. McGahan.
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Published: |
Boston, Mass. :
Harvard Business School Press,
c2004.
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Format: | Book |
Table of Contents:
- 1. Introduction and overview
- 2. The four trajectories of industry evolution
- 3. How change unfolds on each trajectory
- 4. Assessing the nature and stage of evolution in an individual industry
- 5. Conforming to the rules of change within an industry
- 6. Creating a business-unit strategy that exploits the opportunities in industry evolution
- 7. Diversifying across businesses to capitalize on industry evolution
- 8. Epilogue.