Sport and corporate nationalisms / edited by Michael L. Silk, David L. Andrews and C.L. Cole.
Saved in:
| Edition: | 1st ed. |
|---|---|
| Published: |
New York, NY :
Berg,
2005.
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| Other Authors: | |
| Series: | Sport, commerce and culture
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| Subjects: | |
| Format: | Book |
Table of Contents:
- 1. Corporate nationalism(s) : the spatial dimensions of sporting capital / Michael L. Silk, David L. Andrews and C. L. Cole
- 2. Making it local? : National Basketball Association expansion and English basketball subcultures / Mark Falcous and Joseph Maguire
- 3. The making of the global sports economy : ISL, Adidas and the rise of the corporate player in world sport / Alan Tomlinson
- 4. Sport, tribes and technology : the New Zealand all blacks Haka and the politics of identity / Steven J. Jackson and Brendan Hokowhitu
- 5. Marketing generosity : the Avon Worldwide Fund for Women's Health and the reinvention of global corporate citizenship / Samantha King
- 6. All-American girls? : corporatizing national identity and cultural citizenship with/in the WUSA / Michael D. Giardina and Jennifer L. Metz
- 7. Imagining benevolence, masculinity and nation : tragedy, sport and the transnational marketplace / Mary G. McDonald
- 8. Beyond sport : imaging and re-imaging a transnational brand / Jon Amis
- 9. SEGA dreamcast : national football cultures and the new Europeanism / Philip Rosson
- 10. "Resisting" the global media oligopoly? : the Canada Inc. response / Jean Harvey and Alan Law
- 11. From Pac Bell Park to the Tokyo Dome : baseball and (inter)nationalism / Jeremy Howell
- 12. Cultural contradictions/contradicting culture : transnational corporations and the penetration of the Chinese market / Trevor Slack, Michael L. Silk and Fan Hong.
