The erotic history of advertising / Tom Reichert.

Eitemau Tebyg

• The creation of meaning in advertising : interaction of figurative advertising and individual differences in processing styles /
  gan: Dingena, Marian
  Cyhoeddwyd: (1994)
• Comparison advertising : a worldwide study /
  gan: Boddewyn, J. J. (Jean J.)
  Cyhoeddwyd: (1978)
• The codes of advertising : fetishism and the political economy of meaning in the consumer society /
  gan: Jhally, Sut
  Cyhoeddwyd: (1990)
• Advertising reach and frequency : maximizing advertising results through effective frequency /
  gan: McDonald, Colin
  Cyhoeddwyd: (1996)
• Social communication in advertising : consumption in the mediated marketplace /
  Cyhoeddwyd: (2005)