The erotic history of advertising / Tom Reichert.
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| Published: |
Amherst, N.Y. :
Prometheus Books,
2003.
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Table of Contents:
- Ch. 1. Sex and Money
- Pt. 1. Age of Innocence? The Early Years
- Ch. 2. Smoke and Leers: 1850-1900
- Ch. 3. Passion Plays: 1900-1925
- Ch. 4. Show and Sell: 1925-1950
- Ch. 5. Intimate Intimations: 1950-1975
- Pt. 2. Reaching Maturity? Contemporary Campaigns
- Ch. 6. Packaged Goods: Intimates and Underwear
- Ch. 7. Designer Desire: Jeans
- Ch. 8. Arousing Aspiration: Lifestyle Apparel and High-Fashion
- Ch. 9. Aromatic Aphrodisiacs: Fragrance
- Ch. 10. Prurient Potions: Beer, Spirits, Soft Drinks, and Coffee
- Ch. 11. One Degree of Separation: Condoms, Videos, and VD
- Ch. 12. PC Envy: Internet Advertising and Beyond.
