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837123 |
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20040303114000.0 |
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020716s2003 ilua b 001 0 eng |
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|a 2002011038
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|a 0252028090 (Cloth : alk. paper)
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|a (DLC) 2002011038
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|a 7072679
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|a (BNAtoc) 2002011038
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|a (OCoLC)50234975
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|a DLC
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|a pcc
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|a n-us---
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|a HF5415.1
|b .D33 2003
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|a 380.1/0973
|2 21
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| 097 |
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|3 Bib#:
|a 837123
|
| 100 |
1 |
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|a Dawson, Michael,
|d 1965-
|
| 245 |
1 |
4 |
|a The consumer trap :
|b big business marketing in American life /
|c Michael Dawson.
|
| 260 |
|
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|a Urbana :
|b University of Illinois Press,
|c c2003.
|
| 300 |
|
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|a x, 203 p. :
|b ill. ;
|c 24 cm.
|
| 440 |
|
0 |
|a History of communication
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| 504 |
|
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|a Includes bibliographical references (p. 175-195) and index.
|
| 505 |
0 |
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|a Thinking the unthinkable -- The marketing race -- The targeting race -- The motivation research race -- The product management race -- The sales communications race -- Macromarketing and public subsidy -- The globalization of marketing -- The consumer trap.
|
| 505 |
0 |
0 |
|g 1.
|t Thinking the Unthinkable --
|g 2.
|t The Marketing Race --
|g 3.
|t The Targeting Race --
|g 4.
|t The Motivation Research Race --
|g 5.
|t The Product Management Race --
|g 6.
|t The Sales Communications Race --
|g 7.
|t Macromarketing and Public Subsidy --
|g 8.
|t The Globalization of Marketing --
|g 9.
|t The Consumer Trap --
|g 10.
|t Escaping the Consumer Trap.
|
| 650 |
|
0 |
|a Marketing
|z United States.
|
| 650 |
|
0 |
|a Marketing
|z United States
|x Costs.
|
| 991 |
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|a 2003-06-03
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| 992 |
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|a Created by mamc, 03/06/2003. Updated by vicl, 03/03/2004.
|
| 999 |
f |
f |
|i 8bc192b6-b4c5-580b-aa0e-12127fca42db
|s a93b506c-ca66-5178-b818-b869fbe541cf
|t 0
|
| 952 |
f |
f |
|p For loan
|a University Of Canterbury
|b Storage
|c Annex
|d Library Storage, Request for Retrieval
|t 0
|e HF 5415.1 .D272 2003
|h Library of Congress classification
|i Book
|m AU11217235B
|
