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00000nam a2200000 a 4500 |
| 001 |
712047 |
| 005 |
19991020000000.0 |
| 008 |
980120s1998 caua b 001 0 eng |
| 010 |
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|a 98008871
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| 020 |
|
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|a 0761912401 (acid-free paper)
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| 020 |
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|a 076191241X (pbk. : acid-free paper)
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| 035 |
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|a 2264132
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| 035 |
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|a (nzNZBN)10669265
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| 035 |
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|9 98008871
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| 035 |
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|a (OCoLC)38270620
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| 040 |
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|a DLC
|
| 050 |
0 |
0 |
|a HF5823
|b .H58 1998
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| 082 |
0 |
0 |
|a 659.1
|2 21
|
| 097 |
|
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|3 Bib#:
|a 712047
|
| 245 |
0 |
0 |
|a How advertising works :
|b the role of research /
|c edited by John Philip Jones.
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| 260 |
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|a Thousand Oaks, Calif. :
|b Sage Publications,
|c c1998.
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| 300 |
|
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|a 358 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
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|a Includes bibliographical references and indexes.
|
| 650 |
|
0 |
|a Advertising.
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| 650 |
|
0 |
|a Advertising
|x Research.
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| 700 |
1 |
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|a Jones, John Philip.
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| 991 |
|
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|a 1999-10-20
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| 992 |
|
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|a Created by kawi, 20/10/1999. Updated by , .
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| 999 |
f |
f |
|i bb7a5dea-ae3f-511a-86b0-3749d97b714d
|s 2a6e4cbc-075b-5a9b-b06d-51a1fd4f2fd4
|t 0
|
| 952 |
f |
f |
|p For loan
|a University Of Canterbury
|b UC Libraries
|c Central Library
|d Central Library, Level 9
|t 0
|e HF 5823 .H847 1998
|h Library of Congress classification
|i Book
|m AU08029660B
|
