How advertising works : the role of research / edited by John Philip Jones.
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Published: |
Thousand Oaks, Calif. :
Sage Publications,
c1998.
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Other Authors: | |
Subjects: | |
Format: | Book |
Physical Description: | 358 p. : ill. ; 24 cm. |
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Notes: | Bib#: 712047 |
Bibliography: | Includes bibliographical references and indexes. |
Language: | English |
ISBN: | 0761912401 (acid-free paper) 076191241X (pbk. : acid-free paper) |
Bib#: | 712047 |