How advertising works : the role of research / edited by John Philip Jones.
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| Published: |
Thousand Oaks, Calif. :
Sage Publications,
c1998.
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| Other Authors: | |
| Subjects: | |
| Format: | Book |
| Physical Description: | 358 p. : ill. ; 24 cm. |
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| Notes: | Bib#: 712047 |
| Bibliography: | Includes bibliographical references and indexes. |
| Language: | English |
| ISBN: | 0761912401 (acid-free paper) 076191241X (pbk. : acid-free paper) |
| Bib#: | 712047 |
