How advertising works : the role of research / edited by John Philip Jones.

Saved in:
Bibliographic Details
Published: Thousand Oaks, Calif. : Sage Publications, c1998.
Other Authors:
Subjects:
Format: Book
Detail
Physical Description:358 p. : ill. ; 24 cm.
Notes:Bib#: 712047
Bibliography:Includes bibliographical references and indexes.
Language:English
ISBN:0761912401 (acid-free paper)
076191241X (pbk. : acid-free paper)
Bib#:712047