Information masters : secrets of the customer race / John McKean.

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Published: Chichester ; New York : Wiley, 1999.
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010 |a  99013342  
020 |a 0471988014 
035 |a 2507618 
035 |a (DLC) 99013342 
035 |a (nzNZBN)11222463 
035 |a 99013342 
035 |a (OCoLC)40776736 
040 |a DLC 
042 |a pcc 
050 0 0 |a HF5415.5  |b .M33 1999 
082 0 0 |a 658.8/12  |2 21 
097 |3 Bib#:  |a 709451 
100 1 |a McKean, John,  |d 1956- 
245 1 0 |a Information masters :  |b secrets of the customer race /  |c John McKean. 
260 |a Chichester ;  |a New York :  |b Wiley,  |c 1999. 
300 |a x, 287 p. :  |b ill. ;  |c 24 cm. 
500 |a "Less than five per cent of the world's firms achieve the full potential of their customer relationship initiatives -- the rest are caught in its paradox." 
500 |a Includes index. 
650 0 |a Customer relations. 
991 |a 1999-09-27 
992 |a Created by gewh, 27/09/1999. Updated by gewh, 28/09/1999. 
999 f f |i fc00285b-7d48-5100-bdb5-cc2a1c2b613d  |s a7aa2ab3-0581-5179-95bf-cff19bbb4fb3  |t 0 
952 f f |p For loan  |a University Of Canterbury  |b UC Libraries  |c Central Library  |d Central Library, Level 9  |t 0  |e HF 5415.5 .M154  |h Library of Congress classification  |i Book  |m AU08061009B