Information masters : secrets of the customer race / John McKean.
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| Published: |
Chichester ; New York :
Wiley,
1999.
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| Main Author: | |
| Subjects: | |
| Format: | Book |
| Physical Description: | x, 287 p. : ill. ; 24 cm. |
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| Notes: | "Less than five per cent of the world's firms achieve the full potential of their customer relationship initiatives -- the rest are caught in its paradox." Includes index. Bib#: 709451 |
| Language: | English |
| ISBN: | 0471988014 |
| Bib#: | 709451 |
