Marketing strategy and uncertainty / Sharan Jagpal.

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Bibliographic Details
Published: New York : Oxford University Press, 1999.
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Format: Book

MARC

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005 19990506000000.0
008 980304s1999 nyua b 001 0 eng
010 |a  98016307  
020 |a 0195125738 (alk. paper) 
035 |a 98016307 
035 |a (nzNZBN)10733721 
035 |a (OCoLC)38573059 
040 |a DLC  |c DLC  |d DLC 
050 0 0 |a HF5415  |b .J33 1999 
082 0 0 |a 658.8/02  |2 21 
097 |3 Bib#:  |a 694250 
100 1 |a Jagpal, Sharan,  |d 1947- 
245 1 0 |a Marketing strategy and uncertainty /  |c Sharan Jagpal. 
260 |a New York :  |b Oxford University Press,  |c 1999. 
300 |a xvii, 334 p. :  |b ill. ;  |c 25 cm. 
504 |a Includes bibliographical references (p. 315-323) and indexes. 
650 0 |a Marketing. 
650 0 |a Strategic planning. 
650 0 |a Marketing  |x Management. 
650 0 |a Marketing  |x Decision making. 
991 |a 1999-05-06 
992 |a Created by sys, 06/05/1999. Updated by , . 
999 f f |i 3979cbe4-b084-5d2f-bf0a-87f2423f0db6  |s d44ee2cd-0d40-555f-a1a9-4c805e3bb652  |t 0 
952 f f |p For loan  |a University Of Canterbury  |b UC Libraries  |c Central Library  |d Central Library, Level 9  |t 0  |e HF 5415 .J24  |h Library of Congress classification  |i Book  |m AU07888708B