Marketing strategy and uncertainty / Sharan Jagpal.

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Bibliographic Details
Published: New York : Oxford University Press, 1999.
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Format: Book
Detail
Physical Description:xvii, 334 p. : ill. ; 25 cm.
Notes:Bib#: 694250
Bibliography:Includes bibliographical references (p. 315-323) and indexes.
Language:English
ISBN:0195125738 (alk. paper)
Bib#:694250