Marketing strategy and uncertainty / Sharan Jagpal.
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Published: |
New York :
Oxford University Press,
1999.
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Main Author: | |
Subjects: | |
Format: | Book |
Physical Description: | xvii, 334 p. : ill. ; 25 cm. |
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Notes: | Bib#: 694250 |
Bibliography: | Includes bibliographical references (p. 315-323) and indexes. |
Language: | English |
ISBN: | 0195125738 (alk. paper) |
Bib#: | 694250 |