Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes.

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Bibliographic Details
Edition:4th ed.
Published: Lincolnwood, Ill., USA : NTC Business Books, c1995.
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Other Authors:
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Format: Book

MARC

LEADER 00000nam a2200000 a 4500
001 667119
005 19980715123200.0
008 931119s1995 ilua b 001 0 eng
010 |a  93042796  
020 |a 0844230154 
035 |a 93042796 
035 |a (nzNZBN)8226589 
035 |a (OCoLC)29478464 
040 |a DLC  |c DLC  |d DLC 
050 0 0 |a HF5823  |b .S3636 1995 
082 0 0 |a 659.1/13  |2 20 
097 |3 Bib#:  |a 667119 
100 1 |a Schultz, Don E. 
245 1 0 |a Strategic advertising campaigns /  |c Don E. Schultz, Beth E. Barnes. 
250 |a 4th ed. 
260 |a Lincolnwood, Ill., USA :  |b NTC Business Books,  |c c1995. 
300 |a xxvi, 370 p. :  |b ill. ;  |c 25 cm. 
504 |a Includes bibliographical references (p. 353) and index. 
650 0 |a Advertising campaigns. 
700 1 |a Barnes, Beth E. 
991 |a 1998-07-15 
992 |a Created by sys, 15/07/1998. Updated by , . 
999 f f |i d331cc03-9f4c-532c-a441-331878d2295e  |s e38e83da-8dc2-5fe7-98df-a5329eda4bda  |t 0 
952 f f |p For loan  |a University Of Canterbury  |b UC Libraries  |c Central Library  |d Central Library, Level 9  |t 0  |e HF 5823 .S387 1995  |h Library of Congress classification  |i Book  |m AU07417454B