Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes.

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Bibliographic Details
Edition:4th ed.
Published: Lincolnwood, Ill., USA : NTC Business Books, c1995.
Main Author:
Schultz, Don E.
Other Authors:
Barnes, Beth E.
Subjects:
Advertising campaigns.
Format: Book
Strategic advertising campaigns /
Detail
Physical Description:xxvi, 370 p. : ill. ; 25 cm.
Notes:Bib#: 667119
Bibliography:Includes bibliographical references (p. 353) and index.
Language:English
ISBN:0844230154
Bib#:667119

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