Response of children and young persons to alcohol and host responsibility advertising on television : a qualitative investigation / Francesca Holibar ... [et al.].

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Bibliographic Details
Published: Auckland [N.Z.] : Alcohol & Public Health Research Unit, University of Auckland, [1994]
Corporate Author:
University of Auckland. Alcohol & Public Health Research Unit
Other Authors:
Holibar, Francesca
Subjects:
Television advertising > New Zealand > Public opinion.
Advertising > Alcoholic beverages > New Zealand > Public opinion.
Drinking of alcoholic beverages > Social aspects > New Zealand > Public opinion.
Drinking of alcoholic beverages > New Zealand > Public opinion.
Drunk driving > New Zealand > Prevention > Public opinion.
Teenagers > New Zealand > Attitudes.
Children > New Zealand > Attitudes.
Public opinion > New Zealand.
Format: Book
Response of children and young persons to alcohol and host responsibility advertising on television : a qualitative investigation /
Detail
Summary:"Group discussions were carried out with 24 different ethnic/gender groups of students aged 12 to 13 and 15 to 16 years. Their response to selected television alcohol and host responsibility advertisements were analysed qualitatively"--P. 3.
Physical Description:164, 39 [i.e. 29], 5, [3] p. : forms ; 30 cm.
Notes:"March 1994."
Bib#: 645566
Bibliography:Includes bibliographical references (p. 164).
Language:English
ISBN:0908970250 (pbk.) :
Bib#:645566

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