Consumer behaviour : a European perspective / by Gerrit Antonides , W. Fred van Raaij.

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Bibliographic Details
Published: Chichester ; New York : John Wiley, c1998.
Main Author:
Antonides, Gerrit, 1951-
Other Authors:
Raaij, W. Fred van
Subjects:
Consumer behavior > Europe.
Consumption (Economics) > Europe.
Marketing research > Europe.
Format: Book
Consumer behaviour : a European perspective /
Detail
Physical Description:xxii, 619 p. : ill. ; 25 cm.
Notes:Bib#: 631097
Bibliography:Includes bibliographical references and index.
Language:English
ISBN:0471975133
Bib#:631097

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